Apple
AirTag (2nd gen)
Louder, with longer finding range
$29 or $99 for four
What's new · who should skip
New: Apple's second-generation AirTag, released in January 2026, has longer Bluetooth and Precision Finding range, a louder speaker, and Precision Finding from an Apple Watch (Series 9 or Ultra 2 and later). Same design and the same replaceable coin-cell battery as the original.
Upgrades: The original AirTag, or nothing at all on their keys
Skip if: They use an Android phone: AirTag needs an iPhone or iPad (see the Chipolo LOOP instead). Skip it too if their original AirTags work fine; the changes are range and volume. Key rings and holders are sold separately.